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Carl's Jr.'s interpretation of the Philly includes a burger twist

August 15, 2010

Carl's Jr. has added a special twist to its Philly cheesesteak - a burger. The restaurant introduced the Philly Cheesesteak Burger to its menu, with thinly sliced steak on top of a charbroiled hamburger patty.

The concoction is topped with peppers, onions, Swiss and American cheeses and mayonnaise, served on a seeded bun.

The Philly Cheesesteak Burger is available for $3.49, or a as a combo with fries and a drink for $5.99. Prices may vary by location.

This isn't the first meaty ambition for the chain. Carl's Jr. began testing a foot-long cheeseburger in July.

"Carl’s Jr. has developed many successful burger creations by combining the great taste of charbroiled beef with popular, all-American sandwiches, and the new Philly Cheesesteak Burger is the best yet," said Brad Haley, executive vice president of marketing at CKE Restaurants. "To truly deliver the taste that the name evokes, we didn’t just put cheese and grilled onions and peppers on a burger, we put the sliced steak on it, too."

The burger will be promoted through ads created by Los Angeles-based advertising agency Mendelsohn|Zien. Also, digital marketing efforts for the item will include three Philadelphia-themed stop-motion viral films created with plastic building blocks. A Rocky-inspired video, titled "The Champ," can be viewed on the Carl's Jr. YouTube channel.