Carvel courts adult consumers with cheesecake ice cream
October 13, 2009
Carvel Ice Cream has introduced an ever-so-decadent new flavor, cheesecake ice cream. The flavorful, high-quality ice cream even has a cheesecake-like texture and is featured in the following products:
- Hand-dipped Cheesecake Ice Cream — served in any cup or cone and can be paired with a wide variety of syrups and toppings
- Vanilla & Black Cherry Cheesecake Ice Cream Cake — 32-ounce cake that serves six to eight people, features cheesecake ice cream covered in vanilla crunch and topped with Bordeaux cherries
- Chocolate Cheesecake Ice Cream Cake — 32-ounce cake that serves six to eight people and is covered in chocolate cookies and cream crunch and topped with white whip; this 32-ounce cake serves six to eight people
- Strawberry Cheesecake Sundae Dasher —combines cheesecake ice cream, strawberries, pound cake and whipped cream parfait style in a convenient to-go cup, in small, regular and large
"We are very proud of our (signature) character and holiday cakes that are popular amongst a broad spectrum of our target audience," said Lori Peterson, vice president of marketing. "The cheesecake ice cream cakes, however, are aimed at our adult audience seeking a more sophisticated dessert option for any celebration or occasion."
Carvel, whose stores make their ice cream fresh in-house daily, is a part of FOCUS Brands Inc. FOCUS Brands is also franchisor of Cinnabon and fast casual brands Schlotzky's and Moe's Soutwest Grill of Seattle's Best Coffee on military bases and in certain international markets.