News
Carvel launches Arctic Summer Sweepstakes
May 7, 2008
ATLANTA —Carvel Ice Cream's spokeswhale, Fudgie, is breaking into mobile marketing with Carvel's Arctic Summer Sweepstakes.
He is asking consumers to text "FUDGIE" to 78247 to receive a coupon for one of several new blended coffees or Arctic Blenders, and a chance to win one of five 42-inch TVs. Additionally, consumers can visit www.carvel.com and play a virtual matching game for a chance to win a technology package that includes a 42-inch flat screen TV, surround sound system and HD DVD player, or $2,500; a laptop computer, or $1,000; or an 8GB MP3 player, or $250.
Carvel is encouraging consumers to participate in the Arctic Summer Sweepstakes from now until July 31, 2008.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
