News

Carvel plans 20 new units this year

July 14, 2014

Carvel will mark National Ice Cream Day July 20 with a promotion that pays homage to its 80th anniversary – guests can order a junior cup or cone on that day for 80 cents.

Carvel kicked off its 80th birthday celebration by unveiling a new shoppe design and brand image. President Scott Colwell said in a news release that there’s “a lot of momentum right now” with the new design.

Nationally, Carvel has expanded its presence through more than 100 Carvel express shoppes, which are often developed as co-brands with established host restaurants. The 400-plus unit Carvel expects to strengthen its brand in core markets by adding 20 new full and express shoppes this year.

The company is seeking franchisees to develop express shoppes throughout the country and full shoppes in Florida as well as Northeast markets, including New York, New Jersey, Connecticut and Massachusetts.