Franchising

Charlamagne Tha God, wife become Krystal franchisees

Provided

November 15, 2022

Multimedia mogul Lenard "Charlamagne Tha God" McKelvey, and his wife and business partner, Jessica Gadsden-McKelvey, have become Krystal franchisees. The pair is slated to open six locations in the greater Charleston area beginning early 2023, according to a press release.

The first location will be located in Moncks Corner, South Carolina, where McKelvey and his wife live. Each location will be co-branded by Krystal and Charlamagne Tha God, making it a unique dining experience.

"The Krystal restaurant brand is known for bringing quality ingredients and creativity to customers and we are proud to be franchise owners and even prouder to be providing jobs for our folks by investing in our home state," Charlamagne Tha God said in the press release.

Lenard "Charlamagne Tha God" McKelvey is a multimedia mogul, Radio Hall of Fame inductee, and best-selling author. Gadsen-McKelvey is an entrepreneur, investor and personal trainer.

"Authenticity and sense of community are important characteristics that we look for in our partnerships. Both Charlamagne and Jessica embody these qualities and we're ecstatic to bring Krystal to the greater Charleston area and expand our footprint nationally. We want the Krystal brand to continue to be part of the culture and fabric of the communities we serve and we look forward to doing so in our own unique Southern style with a little bit of swag," Jonathan Childs, managing partner, Krystal Restaurants, said in the release.

Krystal operates 300 restaurants in 10 states.