Marketing

Checkers & Rally's' Mother Cruncher gets bacon-ified

Photo: Checkers & Rally's via Twitter.

April 5, 2021

Checkers & Rally's is adding candied bacon to its entry in the chicken sandwich wars — the Mother Cruncher — from now through May 16, according to a news release.

The classic Mother Cruncher chicken sandwich debuted last summer and the brand said it has become one of its strongest sellers since then. The addition of brown sugar-candied bacon is also augmented on the LTO sandwich with Swiss cheese, mayo and onion tanglers on the LTO.

"We are all about creating wins for guests, and this new premium LTO does just that," Checkers & Rally's CMO Dwayne Chambers said in the release. "The Mother Cruncher Chicken Sandwich has been a huge hit, so we asked ourselves, 'How can we make this even more exciting?' The answer was candied bacon — an ingredient that is trending in popularity across casual dining chains, but seldom seen at quick-service restaurants. The Candied Bacon Mother Cruncher was tested with focus groups, who raved about the sandwich, and we can't wait for our guests to try it."

Checkers & Rally's is also sweetening the pot this month with Fruity Freeze Slushies in strawberry or mango flavors, topped with mango pieces. Members of the free Checkers & Rally's Rewards Program who order via website or the brand's app get free delivery also when they spend $15 or more, now through May 16 at participating locations.

Based in Tampa, Checkers and Rally's have more than 840 restaurants worldwide.