News

Checkers & Rally's partners with Buxton to identify growth opportunities

Checkers Drive-In Restaurants Inc has partnered with Buxton to identify growth opportunities for Checkers & Rally's restaurants.

March 10, 2016

Checkers Drive-In Restaurants Inc has partnered with Buxton to identify growth opportunities for Checkers & Rally's restaurants across the United States. The company, which operates and franchises both Checkers and Rally's restaurants, currently has more than 800 restaurants, according to a company press release.

"Checkers & Rally's achieved our best growth in more than 15 years since Checkers and Rally's merged in 1999 and we're prepared to continue our aggressive growth," said Jennifer Durham, chief development officer of Checkers & Rally's. "We look forward to integrating the insights from Buxton's analytics into our development strategy."

As a Buxton client, Checkers & Rally's will receive a customized real estate model delivered through the web-based Buxton Analytics Platform. Utilizing the platform, Checkers & Rally's will be able to analyze potential sites, run daypart traffic reports and create market expansion scenarios, the release stated.

"Buxton is pleased to support Checkers & Rally's growth efforts by providing the insights needed to select outstanding new restaurant locations," said Stephen Polanski, senior vice president of Sales at Buxton. "We look forward to being a part of the brand's continued success."