Checkers/Rally's and Coca-Cola take NASCAR to the drive-thru
February 12, 2006
Checkers/Rally's announced that it is teaming up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country. This nationwide tour will pull up to select Checkers/Rally's locations throughout the 2006 NASCAR season and offer guests the chance to drive modular motion racing simulators, check out authentic show cars and meet their favorite racers from the Coca-Cola family of drivers.
"This is the second year of our official sponsorship with NASCAR, and we've had tremendous success in integrating racing into our guest experience," said Richard S. Turer, vice president of marketing at Checkers.
The national tour kicks off this week in Daytona, Fla.
