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Chester Fried announces new name and franchising opportunities
Chester's International name debuts in conjunction with franchise announcement.
April 25, 2004
BIRMINGHAM, Ala., April 26 /PRNewswire/ -- Chester Fried, a leading developer of quick service restaurant (QSR) concepts with a proven 50-year history in the food service arena, today announced the company is changing its name to Chester's International, LLC, and they have shifted their U.S. business model to a franchise program. "Chicken consumption is on the rise and our new logo and franchise program will help ensure brand consistency to all of our customers around the world," stated Ted Giles, president and CEO of Chester's International, LLC. "We are excited to offer this program to those looking for an outstanding QSR opportunity with a highly successful company." Poultry meat consumption has been increasing steadily since the mid 1970s. In addition, sales at QSRs are projected to reach $123.9 billion in 2004, an increase of 3.9 percent over 2003, according to the National Restaurant Association. Chester's offers potential franchisees a great opportunity to enter the QSR chicken business with two great concepts -- in-line and restaurant in-store (grocery, travel plaza and convenience stores) locations. They differentiate themselves from other QSRs by offering a variety of flexible store layouts at a lower cost for total start-up, flexible menu options and stores can open within 120 days of signing. Franchisees also will benefit from Chester's University, where employees participate in a hands-on, five-day training program in a high-tech classroom and in-store settings, in addition to onsite training and grand opening support. The franchise program also offers turn-key supply, marketing support and on-going operations support. The company uses the same secret breading recipe that has made them the popular choice for high-quality chicken cooked to perfection for more than 30 years. Chester's uses only real chicken that is specially marinated and offers double-breaded bone-in, tenders and potato wedges, as well as sandwiches, wraps, salads and breakfast. Franchise and site applications are available at http://www.chestersinternational.com. About Chester's International, LLC Chester's International, LLC, is a global quick serve restaurant (QSR) brand with more than 1,400 non-franchise locations. The company originated in 1952 with W.O. Giles' invention of the donut fryer, which later became the first patented ventless chicken fryer. Today, Chester's brand fried chicken is the popular choice among QSR franchise opportunities ranging from convenience stores, truck stops, travel centers and supermarkets to in-line restaurants. Chester's presents franchisees with co-branding opportunities alongside other leading QSRs, great-tasting and high-quality products, flexible menus, all day parts and support. Chester's uses only real chicken that is specially marinated and offers double-breaded bone-in, tenders and potato wedges as well as sandwiches, wraps, salads and breakfast. For more information, please visit our Web site at http://www.chestersinternational.com.
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