Operations

Chester’s Chicken debuts store redesign

Image courtesy of Chester's Chicken.

August 11, 2021

Chester's Chicken, a fresh fried chicken QSR with more than 1,200 locations, is introducing its first store redesign in nearly 20 years at three new locations — Durant, Oklahoma; Monroe, Louisiana; and Elk Grove Village, Illinois, according to a press release. The new look features a fresh color palette, updated menu boards and modern architectural and interior brand elements throughout.

The elevated in-store experience is the next phase of Chester's brand refresh, following the 2020 launch of the company's new website with an enhanced library of marketing and training tools for franchisees, as well as a new logo that focuses on the Chester the Chicken mascot. Within the past year, Chester's has also introduced new branded packaging and overhauled its digital menu board design.

Chester's partnered with architecture firm Nelson Worldwide.

All three stores, the first to showcase the new design, are located within Love's Travel Stops.