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Chick-fil-A adds Peach Milkshake as summer LTO
May 27, 2009
ATLANTA — Chick-fil-A is adding a new peach flavor to its line of Hand-Spun Milkshakes for the summer. The Peach Milkshake will be offered as a limited-time flavor June 1 through Aug. 22 at the chain's mall and stand-alone restaurants nationwide.
The Peach Milkshake is made with real peaches and is hand-spun with Chick-fil-A's popular "home-style" Icedream and is topped with light whipped cream and a maraschino cherry.
Coinciding with the Peach Milkshake rollout, Chick-fil-A also will introduce a smaller milkshake option that will remain on the menu permanently. Chick-fil-A Milkshakes will be offered in 14-ounce or 20-ounce cups and are priced at $2.49 and $2.89, respectively.
LTOs boost recognition
Since Chick-fil-A first introduced its line of Hand-Spun Milkshakes in May 2006, the desserts have proven to be one of the most popular products on the menu. Building upon its increasing milkshake momentum, the chain has added limited-time flavors to its milkshake menu annually.
Chick-fil-A offered a Mint Cookies and Cream Milkshake in 2007, followed by a Coffee Caramel Milkshake last spring and a Peppermint Chocolate Chip Milkshake during the holidays last year.
"We continue to build upon the overall success of our Hand-Spun Milkshakes by creating limited-time flavors as a way to celebrate special times of the year," said Woody Faulk, Chick-fil-A's vice president of brand development. "Our previous limited-time flavors have helped maintain interest in our milkshake line among existing customers and also have helped us win new customers who were not aware of Chick-fil-A's Milkshakes."
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