News
Chick-fil-A calendar a year-round marketing boost
December 4, 2008
The News & Observer (Raleigh, N.C.): Chick-fil-A has found success with its annual calendar featuring its famous bovine mascots. The chain is on track to sell more than one million copies at $6 each this year. The calendar offers more than $30 in coupons and helps Chick-fil-A drive repeat traffic year-round.
Marketers say the calendar promotion is a shrewd marketing move that is being copied by retailers nationwide.
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