Chick-Fil-A cooks up customer loyalty

 

For nearly 40 years, Chick-Fil-A has offered up a taste of the South, from its chicken sandwiches to sweet tea and biscuits and gravy. The Atlanta-based company the 25th largest restaurant chain in the U.S. with nearly $2 billion in sales in 2005 — has increased revenues by at least 11 percent a year for the past decade.

 

(Read also Old-fashioned principles keep Chick-fil-A flying high)