Chick-fil-A Cows roll out literature-spoofing 2010 calendar

Now in its 13th edition, the Great Works of Cow Literature calendar is priced at $6 (plus tax) and includes monthly coupons for free Chick-fil-A food and beverage items. The calendars are available at participating Chick-fil-A restaurants nationwide through early January (or while supplies last) and at the company's Web site.

"The Cow Calendar is one of our most popular marketing vehicles that Chick-fil-A offers. In fact, we're extremely thankful that the Cow Calendar has grown to be one of the largest-selling calendars in the country," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "The calendar is basically a daily connection among our customers and Chick-fil-A. In addition to building brand awareness, the calendars showcase the variety of the Chick-fil-A menu and feature a different menu item and offer each month." 

Additional marketing efforts including the Chick-fil-A Cows include the recent launch of the microsite www.EatMorChikin.com, which was created to further the "Eat Mor Chikin" movement. In addition, fans of the Cows can friend them onFacebookor follow them onTwitter.