News

Chick-fil-A holiday campaign emphasizes a gift few have enough of

Photo: Provided

November 27, 2019

This holiday season, Chick-fil-A is honing in on the one thing nobody has these days — time — to star in its holiday campaign that encourages people to wrap up a big box of time as the best way to give this season. 

The campaign features a two-minute animated film, online Time Shop and (perhaps oddly, given the subject) limited-time pop-up in New York City — all centered around creating space and gifting "Together Time" at the holidays, a news release said. 

In a national survey commissioned by Chick-fil-A, 73% of respondents said they want more time together with people they care about, while 93% said quality time together is the most important thing in creating memorable holidays, ahead of food, decorating, music, parties and ... gasp ... gifts. 

Chick-fil-A's "Together Time" campaign is fronted by a two-minute animated story introducing the The Time Shop, premiering on  NBC Thanksgiving morning and continuing through December. Then, on Nov. 27, the brand will launch chick-fil-a.com/timeshop where visitors can make and gift custom time cards to anyone that Chick-fil-A will print and ship within the U.S. without charge. 

The company will also open a free pop-up Time Shop experience in New York City with time zones of Story Time, Play Time and Snack Time, as well as "Giving Time" where guests can create custom cards for friends and family from Dec. 4-17 from 11 a.m. to 7 p.m., except for Sundays, or course. 

Other results of the brand-commissioned survey on Americans and time, 

• 14 hours per week with people they care about.
• Social media was the No. 1 thing people would sacrifice to spend more quality time with people they care about.
• 56% said quality time together improves their day.
• 42% said time together always reduces stress.