Chick-fil-A introduces "Cows in Shining Armor" calendar

Chick-fil-A, one of the nation's leading chicken-driven quick serve restaurants, is proud to introduce their annual Cow Calendar featuring the cows from their famous "Eat Mor Chikin" campaign. And the "Cows in Shining Armor" themed 2006 edition is a must have this holiday season. This popular QSR calendar is now available through early January at Chick-fil-A restaurants nation-wide and online athttp://www.chick-fil-a.com.

For the past decade, Chick-fil-A's renegade Cows have entertained consumers with their desperate, self- preserving antics in an effort to convert beefeaters to chicken fans. The popularity of the Cow calendar each year indicates that more customers than ever are heeding this QSR Cows' advice. Since the Cow campaign debuted in 1995, Chick-fil-A Restaurant sales have more than tripled, from just over $500 million in 1995 to $1.74 billion last year. Its brand awareness also has grown 81 percent, and its unaided brand awareness has jumped 44 percent in its top 27 markets over the last four years.