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Chick-fil-A kicks off 2010 with yogurt parfait menu addition
December 29, 2009
Chick-fil-A Inc. has announced the launch of two new breakfast-morning menu items -- the Chick-fil-A Yogurt Parfait and the Chick-fil-A House Roast Coffee. The items will be available beginning Jan. 4, 2010.
The addition of both menu items reflects increasingly diverse tastes of the chain's expanding customer base, as well as direct feedback from its successful market tests in Indianapolis, Austin, Texas, and Knoxville, Tenn. The additions also are expected to help grow the company's breakfast daypart.
The new yogurt parfait includes slices of fresh strawberries, covered in creamy, vanilla yogurt and topped with either Chick-fil-A's own Harvest Nut Granola blend or Chocolate Cookie Crumbs. Topped with granola, the Yogurt Parfait has 240 calories and 5 grams of fat, and the cookie crumb option brings the parfait down to 200 calories with 4.5 grams of fat. Both choices also are trans-fat free. Initially promoted as a breakfast option, the parfait will be offered throughout the day and starts at $2.25.
The new Chick-fil-A House Roast Coffee is a 100-percent Colombian blend that will replace the chain's current Coffeehouse Light and Bistro Dark offerings. The medium-roast blend also will be offered as a decaf option. The individual restaurants will continue utilizing all existing coffee currently in the system until it's depleted and the chain anticipates the new coffee will be in all units by mid January.
"Based on the feedback we received during the market test of these products, our customers have made it clear that they want healthier alternatives for breakfast," said Woody Faulk, Chick-fil-A's vice president of brand strategy and design. "With the addition of the Yogurt Parfait offering, we believe we now have a breakfast menu with broader appeal to a more diverse customer base ... We also found that customers enjoyed the Yogurt Parfait as a snack or dessert option throughout the day."
Chick-fil-A introduced its full breakfast menu in 1986 as it began expansion outside of shopping malls and started opening stand-alone restaurants. Today, breakfast accounts for more than 17 percent of the chain's overall sales.
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