Marketing

Chick-fil-A kicks off 80th anniversary celebration with largest marketing campaign

Photo: Chick-fil-A

January 5, 2026

Chick-fil-A is launching its biggest marketing campaign ever today, according to a press release.

The marketing campaign includes collectible cups for $3.99, vintage-inspired packaging and themed merchandise through its website throughout the year. Collectible stuffed cows will be sold in stores as well.

Three thousand Gold Fan Cups will be randomly dispersed for sale across restaurants nationwide. Guests who purchase a Classic Cup and receive the Golden Fan cup design can redeem a prize of free Chick-fil-A for a year. Cups are wrapped so their design cannot be seen.

The brand is also adding frosted sodas and floats to its permanent menu.

"This year marks more than an anniversary — it's a celebration of the memories, meals and meaningful moments that have brought people together at Chick-fil-A for generations," Khalilah Cooper, vice president of brand strategy, advertising and media, said in the release. "We have so much in store this year, delivering menu items and experiences that are fresh and exciting yet firmly rooted in Chick-fil-A's renowned quality, care, generosity, and hospitality. We're inviting guests — old and new — to join us in celebrating our heritage, while looking ahead to the future with us."

Chick-fil-A operates more than 3,000 restaurants across the U.S., Canada, Puerto Rico, the U.K. and Singapore.