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Chick-fil-A partners with PEZ for Cow PEZ Dispenser
October 13, 2008
ATLANTA — Chick-fil-A is partnering with PEZ Candy Inc. to develop PEZ dispensers featuring Chick-fil-A "Eat Mor Chikin" Cows.
Beginning Oct. 13, consumers can purchase Chick-fil-A "Eat Mor Chikin" Cow PEZ dispensers at participating Chick-fil-A restaurants nationwide. The dispensers will retail for $1.99 each and include one roll of lemon candy. The PEZ dispenser will also be available through Chick-fil-A's Web site, www.chick-fil-a.com.
The introduction of the Chick-fil-A PEZ dispenser furthers the chain's "Eat Mor Chikin" marketing campaign, which includes roadside billboards, in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.
Chick-fil-A attributes the Cows and their witty messages as contributing to the chain's growth in sales in the last few years. The chain's have more than quintupled since the Cows' first full year as unofficial icons for the brand, from $502 million in 1995 to more than $2.64 billion in 2007, according to a press release.
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