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Chick-fil-A taps Bob the Builder for brand buildup
July 23, 2007
ATLANTA — Restaurant chain Chick-fil-A Inc. is partnering with New York-based preschool entertainment provider HIT Entertainment in a promotion featuring children's character Bob the Builder.
Chick-fil-A will incorporate Bob the Builder in their Kids' Meals beginning July 25 and will run the promotion through Nov. 15. The company is offering one of five different Bob the Builder board books free with a Kids' Meal purchase for children ages three and under.
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