Marketing

Chow(der) down at Yoshinoya

Yoshinoya is amping up attention on its fan-favorite, clam chowder, as well as two other Lenten seafood offerings. (Photo: Provided.)

February 23, 2021

Yoshinoya Japanese Kitchen is not only introducing Grilled Tilapia and Sweet Chili Shrimp bowls in time for Lent but is also honoring National Clam Chowder Day —Thursday, Feb. 25 — with a free soup offering. Customers placing orders via the brand's app through Feb. 28 will be entered to win free seafood soup for a year and also receive double points.

"As people are searching for non-meat choices this time of year, we proudly offer a variety of seafood options to choose from. …" Yoshinoya Marketing Director Angella Green, said in a company press release. "Guests are obsessed with our Clam Chowder. With the Lenten Season and National Clam Chowder Day upon us, we wanted to reward them by giving a chance to enjoy their fave on us, all year long. The more times you order during the promotional period, the more entries you receive. So, dive into a bowl today."

The Grilled Tilapia and Sweet Chili Shrimp bowls are served with a choice of rice or vegetables.

Yoshinoya is based in Japan with more than 2,000 restaurants globally.