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Church's Chicken, Atlanta Hawks sign multi-year deal

Church's Chicken and the Atlanta Hawks professional basketball team have signed a multi-year deal relating to Atlanta’s Philips Arena as well as surrounding Church's locations.

November 4, 2015

Church's Chicken and the Atlanta Hawks professional basketball team have signed a multi-year deal to include broadcast media, high value in-arena signage, appearance and marketing benefits in Atlanta’s Philips Arena as well as surrounding Church's locations, according to a press release.

"Similar to the Hawks, Church's Chicken is a hometown staple here in Atlanta. Our organization is proud to partner with a brand that cares about community as much as they do about quality and delivering a great customer experience," said Andrew Saltzman, executive vice president and chief revenue officer of the Atlanta Hawks.

In addition to the deal signed with the Hawks, Church's and its franchisees plan to complete a re-imaging of all Atlanta-area Church's restaurants with a new design package.

"This strategic alliance couldn't have come at a better time. As we continue to reimage our Atlanta locations and the Hawks make plans to remodel their own home, it seems our joint efforts are truly in sync when it comes to investing in the city," said Mark Snyder, global chief marketing officer at Church's Chicken. "Clearly both the Hawks and Church's 'Have The Love' for Atlanta."

"I'm sincerely happy to be a part of the strides that we're making in the Atlanta community in conjunction with the Atlanta Hawks. When you bring two of Atlanta's most well-known brands together, magic can happen. The sponsorship deal clearly is a slam dunk for our brand to help us reach existing guests and new fans," said Ali Chunara, an Atlanta Church’s franchisee.

Church's, along with its sister brand Texas Chicken which operates outside the Americas, has more than 1,650 locations in 25 countries and international territories.