News
Church's Chicken Gets Spicy
Spicy Chicken Launch is the Largest in Company History
July 18, 2005
ATLANTA, Jul 19, 2005 (BUSINESS WIRE)-- Church's Chicken announces the launch of its spicy bone-in chicken and chicken tenders to all of its 1,234 restaurants nationwide and nearly 100 restaurants in Mexico. The product will be offered starting Monday, July 25.The product rollout comes after an eleven-week nationwide test of Church's spicy chicken at 100 company and franchised restaurants, where the product was "enthusiastically received," said CEO Harsha V. Agadi. Eight of Church's 175 operating groups, including some key members of the Church's Independent Franchisees Association and Chicago-based Falcon Holdings, were involved in the test. "We are going 'beak-to-beak' with our competitors with this new product and we are going to make a huge impact on the market," said Agadi. "In some of our test stores, spicy chicken sales represented 25 to 40 percent of the business." Every customer entering or driving through a Church's restaurant will be offered original or spicy chicken, seasoned with a special blend of jalapeno, cayenne, chili, black and white pepper. Window and store signs and staff uniforms will support the product rollout. And a fun, relevant and engaging advertising campaign, with several creative advertising spots, will also support the product rollout. Internationally, Puerto Rico and Indonesia, with 100 restaurants each, offered spicy chicken. All other international restaurants not serving the product will do so in a few months. "We have heard our customers for years request spicy chicken," said Agadi, "and we are giving them what they want - a bold, lively and delicious spicy chicken product. Church's will continue to offer the same value it has delivered to its customers for the past 53 years, but with a spicy new flavor, with more product offerings to come."About Church's ChickenFounded in San Antonio, Texas in 1952, Church's Chicken is a highly recognized brand name in the QSR sector, and is one of the largest quick service chicken concepts in the world. Church's Chicken serves traditional Southern and Spicy Fried Chicken with a focus on offering complete meals with large portions at low prices and is positioned as the Value Leader in the Chicken QSR category. As of December 26, 2004, the Church's system had 1556 locations worldwide. During 2004, the Church's system generated approximately $950 million of sales.source:Church's Chicken
Related Media
Subscribe
Get the latest news and resources from QSR Web.
