Staffing

Church's Chicken promotes Claudia Lezcano to senior VP U.S. marketing

February 25, 2022

Church's Chicken has promoted Claudia Lezcano to senior vice president U.S. marketing. Lezcano will oversee brand strategy, creative, media, and product R&D divisions across the U.S. and report directly to President and CEO Joe Christina, according to a press release.

"Claudia has the vision and attitude to help us fulfill our next five-year strategic plan," Christina said in the release. "She brings clarity around purpose and people, key characteristics among our leadership team. It is important to all of us at Church's to recognize people and create opportunities for our brightest stars to grow and advance."

Lezcano will be responsible for maximizing marketing's impact on the business, specifically around growing sales and profitable traffic, cross functional collaboration to solve strategic business opportunities and leading initiatives that will drive future growth, including the loyalty platform, data driven customer contact management and insights inspired connectivity with Church's diverse customer base.

She previously served as vice president of brand strategy and activation.

"I am honored that the Church's family has appreciated my contributions thus far, and I am motivated to build upon those achievements in ways that positively impact the entire brand," Lezcano said in the release. "I believe the power of diverse leadership encourages more participation from all stakeholders and my goal is to be the kind of inspirational leader that motivates personal and professional growth."

Church's (along with its sister brand Texas Chicken outside the Americas) has more than 1,500 locations in 23 countries and international territories.