News

Church's says its turnaround is intensifying

October 8, 2019

Church's Chicken said its celebrating what it says is the continuation and strengthening the continuation of a turnaround for the 1,500-store global chain and its overseas counterpart, Texas Chicken. That's because one year after the chain first reported that sales and profits had grown to the highest level in a decade, its 2019 performance thus far has outdone that in a number of measurements, a news release said. 

"When we embarked on this turnaround, we always saw it as a steady progression of wins," CEO Joe Christina said in the release. "We operate in 15 time zones around the world and succeed as a global brand because we're leveraging our differences across boundaries and harnessing our common strengths."

Church's CMO Brian Gies said some of the brand's biggest wins have been related to the chain's To-Go platform that's been rolling out this year. 

"What started as a nod to our roots as a restaurant for pick-up orders of fried chicken has now expanded to include third-party delivery on a systemwide basis; our Order-Ahead Pay-Ahead option that lets guests order online and skip the line to pick up their orders in restaurants; and innovations to our Catering platform for serving Church's at gatherings and events of all sizes," he said in the release. 

Gies also said that taken together, such enhancements have accounted for an average sales increase of $500 per week for many restaurants. 
The chain, started in 1952 by George W. Church, now includes sister brand, Texas Chicken, outside the Americas, where it has a presence in 25 countries and international territories.