Staffing
Church's Texas Chicken appoints Bobby Morena as CDO
November 3, 2025
Church's Texas Chicken has appointed Bobby Morena as its chief development officer. Morena will lead the brand's domestic development strategy, including franchise sales, real estate, design and construction, with a focus on accelerating the expansion of the brand across the United States, according to a press release.
Morena has more than 25 years of experience in restaurant franchise development. At Jimmy John's, he played a key role in expanding the brand from less than 100 locations to thousands nationwide, setting new benchmarks for franchise performance and growth. Most recently in his role as CDO at GoTo Foods, he led initiatives that helped to improve performance, improve franchise relationships and deliver solid ROI.
"Bobby has an impressive track record in franchise development and is the ideal leader who will accelerate the next chapter of our growth," Roland Gonzalez, CEO and president of Church's Texas Chicken, said in the press release. "He understands how to scale brands with discipline and ambition, and he shares our commitment to franchise success and operational excellence."
"Great brands are built by great people," Morena added in the press release. "I'm honored to join such an iconic brand and I'm looking forward to working with this impressive team to help bring Church's to more guests across the country."
Church's Texas Chicken and its sister brand, Texas Chicken, have more than 1,400 locations in 22 countries and global markets.
