Staffing

Church's Texas Chicken hires Natalia Franco as EVP, global CMO

March 7, 2023

Church's Texas Chicken has hired Natalia Franco as the brand's executive vice president, global chief marketing officer. Franco brings more than 30 years of executive leadership experience to the brand, according to a press release.

"I'm thrilled to join this iconic brand as it continues on a strong growth trajectory and secures a leading position in the fried chicken category," Franco said in the press release. "It is an exciting time to join a company with such tremendous potential in an exciting, dynamic category."

Natalia Franco. Provided

Franco will be responsible for providing a strategic vision for the brand and creatively heading marketing ideation, brand execution and digital prowess across the organization to drive brand awareness and positioning, resulting in continued growth and stronger franchise relationships.

Franco previously held numerous roles for California Pizza Kitchen, Brandmark Global, IHOP, McAlister's Deli and Burger King. Most recently she was promoted within Focus Brands to be the Marketing Senior Vice President for the non-restaurant brands including Jamba, Auntie Ann's, Cinnabon and Carvel.

"Natalia is a veteran marketing executive with whom I previously worked during a major brand acceleration. Her vision for brand positioning and her leadership in building great teams is very strong. Natalia's expertise will be key as we continue to strengthen and grow this beloved brand," Joe Guith, CEO, Church's Texas Chicken and Texas Chicken, said in the press release.

Church's Texas Chicken and its sister company, Texas Chicken, operate more than 1,500 locations in 26 countries and global markets.