News

Cinnabon debuts Bon Bake shop concept

November 25, 2014

The Bon Bake Shop by Cinnabon made its debut this week in Houston's Willowbrook Mall. The mall is serving as a test location for the new concept, which features bite-sized treats and a variety of unique toppings.

According to a news release, the centerpiece of the shop’s menu is its Flight of Bites, bite-sized cinnamon rolls in flavors such as S’mores, Wild Berry, Birthday Cake with Sprinkles and Maple Bacon. Other new menu items are red velvet Whoopie Pies made with Cinnabon cream cheese frosting and savory cheese rolls with cheddar cheese.

Bon Bake Shop by Cinnabon features newly designed packaging and a contemporary product display and is intended to appeal to the millennial demographic, the release said.

"Bon Bake Shop by Cinnabon plays off the notion that the next big thing in indulgence is small," said Kristen Hartman, VP of Marketing. "Today’s consumers are all about bite-sized treats and sharing. They are looking to explore new ideas and share what they’ve discovered with friends. We present the very best tiny treats with a variety of flavors that offer something for everyone."

This first Bon Bake Shop by Cinnabon is operated by local franchisee, Jason Piltzmaker, who has been with Cinnabon since 2009 and currently owns five bakeries in the Houston market.