News

Cinnabon-flavored vodka ready to hit the market

November 21, 2013

Cinnabon Inc. has partnered up with Beam Inc. to launch Pinnacle Cinnabon Vodka. The new offering fuses the signature flavors of Cinnabon cinnamon rolls with Pinnacle Vodka.

"Cinnabon has built a brand on irresistible aroma and taste, and Pinnacle Cinnabon Vodka delivers that amazing flavor in a premium first-to-market vodka," said Bill Newlands, president North America, Beam Inc. "We're thrilled to partner with such a powerhouse consumer brand as Cinnabon, and we're confident this great-tasting vodka innovation will delight our consumers and bring an exciting new twist to the flavored vodka category."

The vodka is 70-proof and five-times distilled, according to a news release.

"As a brand that continually seeks out new opportunities and channels for our fans to enjoy our world famous treats and flavors, collaborating with an industry leading brand like Pinnacle Vodka and backed by spirits leader Beam is very exciting," said Kat Cole, President of Cinnabon Inc. "We're delighted to have our favorite cinnamon roll flavor captured so perfectly within this premium spirit."

To get an exclusive taste of Pinnacle Cinnabon Vodka, the "I Want Pinnacle Cinnabon Vodka Tour" will be traveling nationwide delivering special sampling. More information is available on Pinnacle Vodka's Facebook page.

Pinnacle Cinnabon Vodka will be available in select markets on Dec. 1 and nationwide on Jan. 1, for a suggested retail price of $12.99 for a 750ml bottle.

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