Food & Beverage

Cinnabon goes savory

Cinnabon's latest grocery line takes a turn for the savory. (Photo: Provided)

September 14, 2020

Cinnabon is moving on out from its cinnamon mainstay by today rolling out its first frozen breakfast line for grocery shoppers, including three savory options a news release said.

The new options include:

• Caramel pecan Ooey-Gooey rolls: Cinnamon sweet roll covered in caramel and pecans.
• Frosting filled Cinnapastry: Cinnamon pastry filled with Cinnabon signature frosting and brown sugar cinnamon.
• Frosted CinnaSweet swirls: Cinnamon swirl rolls topped with Cinnabon signature frosting.
• CinnaBiscuit chicken sandwich: Fried chicken on a cinnamon chip biscuit with cinnamon sauce.
• Jalapeno cheddar sausage bites: Cheddar pork and beef sausage wrapped in cinnamon sweet dough.
• CheddarRoll sausage and egg sandwich: Sausage and egg on a cheddar roll croissant.

"People are craving comfortable, convenient meals to enjoy while spending more time at home and our licensed products are a great solution for today's environment" Dave Mikita, president of global channels for Cinnabon parent company, Focus Brands, said in the release. "Our mission is to give fans access to our brands in new, innovative ways and the Cinnabon Bakery-Inspired frozen breakfast creations line couldn't have launched at a better time — it's the perfect way for everyone from busy parents, to students and young professionals, to begin the day — not to mention they make great anytime treats!"

The line starts at a suggested retail price of $4.83.

"At Cinnabon we are always searching for ways to satisfy guest cravings and create more ways to access the flavors our guests enjoy," Kristen Hartman, Cinnabon president, said in the release. "Our world-famous bakeries are the heart and soul of Cinnabon but grocery products, like our frozen breakfast creations, give Cinnabon fans the chance to bring a piece of the bakery experience into their homes and provide more delicious ways to enjoy the flavors they love."

Cinnabon Franchisor SPV LLC operates more than 1,200 franchised locations worldwide, primarily in high-traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. The parent company, Focus Brands, is based in Atlanta.