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Cinnabon to promo cupcakes with Tax Day giveaway
April 7, 2010
Cinnabon is once again offering consumers some relief on Tax Day with its Tax Day Bites! promotion. On April 15, from 6 p.m. to 8 p.m. at participating U.S. mall-based bakeries, Cinnabon is giving away free bite-sized portions of its new cupcakes.
"At Cinnabon, we believe that Life Needs Frosting," said Gary Bales, Cinnabon president. "We'd love to be the frosting on our guests' day — particularly on days as painful as Tax Day. We're also excited about featuring something new to enjoy — Cinnabon cupcakes."
Bite-sized cupcake flavors available for taking a bite out of Tax Day include: Cinnacake Classic, Chocolate Passion, Vanilla Bliss and 24-Carrot Cake.
As part of the promotion, guests can enter the brand's online essay contest now through April 15 for the chance to win a $100 gift card. In 500 words or less, participants should explain why their life needs Cinnabon frosting.
The Tax Day Bites! giveaway is good while supplies last. Limit one offer (two bite-sized cupcakes) per guest during the day of the promotion. Counts may vary by bakery.
Other Tax Day offers
Other brands also are featuring Tax Day giveaways, including MaggieMoo's Ice Cream and Treatery, which is offering free slices of its new Ice Cream Pizza at participating U.S. treateries April 15 from 3 p.m. to 7 p.m. local time while supplies last.
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