Operations
Cinnabon's wrapping paper smells like cinnamon rolls
November 6, 2025
Cinnabon, owned by GoTo Foods, is offering Cinnabon Scented Wrapping Paper, according to a press release.
Fans can order the limited-edition wrapping paper by visiting Swag.Cinnabon.com. The paper is priced at $8.99 plus tax and comes with two rolls of scented paper, one teal and one pink, decorated with festive Cinnabon-themed icons. The first 100 fans to purchase will receive free shipping.
"The holiday season is all about celebrating traditions while also creating new memories, and Cinnabon has been a part of those cherished moments for 40 years now," Urvi Patel, chief brand officer at Cinnabon, said in the press release. "The scent of our cinnamon rolls is a powerful source of nostalgia, synonymous with mall culture. This year, we wanted to take that iconic and beloved scent and roll it directly into the magic of gift-giving — allowing fans to unbox the wow, making Cinnabon a cultural touchstone not just in taste, but in the entire sensory experience of the holidays."
A 20% off Cinnabon CinnaPacks comes with the orders redeemable at Cinnabon and Schlotzsky's locations nationwide.
Cinnabon has more than 2,100 locations in 48 states and across 65 countries and territories.
