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CKE loses beef with Jack in the Box
July 2, 2007
SAN DIEGO — The U.S. District Court in Santa Ana, Calif., has denied a motion for a preliminary injunction that CKE Restaurants Inc. filed against Jack in the Box Inc. seeking to have television ads supporting its new Sirloin Burger taken off the air.
CKE Restaurants, the parent company of Carl's Jr. and Hardee's restaurants, claimed that the Jack in the Box ads misled the public about the origins of Angus beef, implying that the meat came from a cow's anus. The court found that CKE Restaurants Inc. did not meet its burden of demonstrating this.
CKE plans to continue the suit, officials from that company said. Another hearing is set for Aug. 20.
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