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CMG launches customizable mobile marketing iPhone app
August 27, 2009
Fort Lauderdale-based Cables Media Group has released its patent-pending fully customizable "In UR Face" mobile marketing iPhone application for quick-service restaurants.
CMG's iPhone app can be customized to any restaurant's specifications with the company's brand logo featured as the app's icon on the iPhone. Available to consumers as a free download at the iTunes App Store, the app will only be available to consumers under each individual operators' brand name and can be customized to offer coupons, discount offer alerts or product promotions.
Utilizing CMG's mobile marketing and advertising platform, restaurant operators can send advertising impressions along with instant notification of new menu items, products, discount offers and promotions at any time throughout the day. Each time an offer is viewed, a splash page is displayed that delivers any impression the operator wants their consumers to view.
Using 'push' technology, notifications are delivered to the consumer in the same manner as a text message, instantly alerting the iPhone user that a new offer is available. The iPhone's Location Services will direct users to the closest restaurant. Each offer's expiration date and time also is displayed. Once expired or redeemed, offers will no longer appear on the iPhone, eliminating the need for the user to actively manage the offer list.
"Mobile marketing represents the most direct way to reach consumers," said Jon Krutchik, president of CMG. "Our application can ensure that the message will be received and viewed by the intended target audience."
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