News

Coach Pitino signs Rally's endorsement deal

February 12, 2008

(Louisville, Ky.) Business First: The Rally's restaurant franchise for the Louisville, Ky., area has signed an endorsement agreement with University of Louisville head basketball coach Rick Pitino. According to a news release, Rally's has been granted the right to use Pitino's name, voice and likeness in connection with advertising and promotional initiatives. TV commercials featuring Pitino will begin airing Feb. 13 in Louisville.

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