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Coca-Cola outlines McDonald's USA fountain, bottled beverage line-up
April 26, 2009
ATLANTA — The Coca-Cola Co. has announced a 'refreshed' line-up of fountain and bottled beverages that will be added to McDonald's U.S. restaurants, beginning this year. This effort — part of a larger beverage strategy — will provide McDonald's customers even more beverage choices and meet customers' changing taste preferences and desire for more portable, convenient beverage options.
Beginning this year, the core fountain line-up at McDonald's 14,000 U.S. restaurants will include brand Coca-Cola, Diet Coke, Sprite, and Hi-C Orange. Coca-Cola's Dasani will remain a national core bottled beverage, and now Powerade Mountain Blast and vitaminwater XXX (Triple X), will be made available as regional bottle options.
Coca-Cola brands including Powerade, Sprite Zero, Fanta Grape, Fanta Strawberry, Caffeine Free Diet Coke, Barq's Root Beer, Minute Maid Lemonade and Minute Maid Lemonade Light, will be made available as regional fountain options at McDonald's restaurants across the United States. Coke Zero, due to its explosive growth and success, will also be offered in a number of restaurants as part of McDonald's ongoing beverage development.
"Our relationship with Coca-Cola has never been stronger, and I'm optimistic about the future of beverageinnovationat McDonald's," said Karen Wells, vice president, strategy and menu, McDonald's USA. "While bottled beverages provide additional benefits of portability and convenience, Coca-Cola fountain beverages remain the foundation for our beverages offerings."
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