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Coffee machine sales show java's growing importance for restaurants

December 18, 2018

While it's true that quite a few consumer holiday gift lists likely include a coffeemaker or two, a new Fact.MR study shows the highest number of requests might be coming from café operators who already bought three out of ten of coffee machines sold this year. The study finds that coffee machines sales globally will grow a hefty 4.6 percent next year, with cafes leading the pack in number of units purchased, followed by the restaurant industry as a whole. 

Where are restaurateurs and residential consumers buying their machines now? According to the study, online sales channels are the preferred source over direct and retail, with four out of every ten units sold generated online. 

North America alone is expected next year to account for a full two-fifth of all coffeemaker sales worldwide, to quench the thirst of the 64 percent of Americans namely who drank a cup a day this year, according to a National Coffee Association survey. Likewise, demand for caffeinated drinks in general, is expected to keep growing, while that for soda and juice have been declining. Europe registered the second largest coffee machine demand this year and is expected to continue in that direction, one-fifth volume share in 2019. 

Where is all this java love coming from? The research identified a number of source including: 

• More coffee-savvy consumers around bean varieties and coffee-making processes.
• Greater preference for specialty beverages overall.
• Coffee machine innovations. 
• Growing number of coffee shop chains. 

Fact.MR study finds that drip coffee machines will account for nearly 43 percent of the total coffee machine sales in 2019 because they're easy to operate and produce a quality cup of coffee. Capsule-based machine sales are expected to grow more than 5 percent next year, as more consumers demand more types of specialty coffee. The study also found that semi-automatic and automatic machines will also grow in sales next year.