Marketing

Cold Stone celebrates Super Mario Bros' 35th anniversary

September 30, 2020

Cold Stone Creamery and Nintendo have collaborated to bring a trio of treats to customers to commemorate the Super Mario Bros. 35th anniversary, a news release said.

The Mario-inspired shake, ice cream cake and special edition cups are available until Dec. 15 at Cold Stone stores or via online ordering. The options include:

• Mario's Super Birthday Blast Creation with Cake Batter ice cream, yellow cake, blue frosting and star sprinkles.
• Mario's Super Star Shake made with Cake Batter Ice Cream and blue frosting, with whipped topping and star sprinkles.
• Rainbow Road Rally ice cream cake with yellow cake, Cake Batter ice cream, star sprinkles and blue frosting.

Cold Stone will also feature four Mario-inspired Gotta Have It collectible cups showing Mario through the years in red, blue, green, and yellow.

Additionally, Cold Stone is launching a sweepstakes that will award five entrants with the grand prize of $50 Cold Stone Creamery gift cards and a Nintendo Switch Prize Pack with a dozen download codes for digital Nintendo Switch games. One-hundred smaller "first place" prizes will also be awarded.

Cold Stone Creamery is based in Scottsdale and is owned by Kahala Brands, which has a 29-brand portfolio including 3,000 stores in 35 countries. The Cold Stone Creamery brand operates nearly 1,500 locations in approximately 30 countries.