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Cold Stone, NFL's Larry Fitzgerald team up for breast cancer awareness
July 26, 2009
SCOTTSDALE, Ariz. —Cold Stone Creameryhas announced a partnership with Arizona Cardinals wide receiver Larry Fitzgerald Jr.to raise breast cancer awareness and advance breast cancer research through an in-store and onlinegift cardpromotion to benefit theNational Breast Cancer Foundation.
Larry Fitzgerald signature gift cards will be available in Cold Stone Creamery locations nationwide throughout the 2009 football season, including Breast Cancer Awareness Month in October. Five percent of the value of each card purchased will be dedicated to the National Breast Cancer Foundation.
Cold Stone Creamery will feature Fitzgerald's own Creation, "Heaven Eleven," for a limited time during the promotion. "Heaven Eleven" includes Cold Stone Creamery's premium strawberry ice cream, graham cracker pie crust, white chocolate chips, strawberries and bananas. Fitzgerald's pink creation serves as an additional reminder of the fight against breast cancer.
Fitzgerald, whose mother passed away in 2003 while undergoing treatment for breast cancer, is a passionate advocate for breast cancer research and awareness. His signature long, braided hair is an ongoing tribute to her memory.
"I understand from personal experience the importance of increased awareness and further research in the fight against breast cancer," said Fitzgerald. "I am pleased to partner with Cold Stone Creamery to support an issue that is of so much significance to individuals, families and communities, and also to me personally."
This partnership extends Cold Stone Creamery's philanthropic efforts to a cause that resonates with its core customer. The company has continuously promoted and supported worthwhile causes as part of its mission. The company has a long philanthropic history with theMake-A-Wish Foundation, among others.
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