Marketing

Cold Stone 'spoons' with Super Mario Bros.

Photo: From image provided.

December 1, 2020

The Super Mario Bros. are turning 35 this year, and Cold Stone Creamery is not letting that birthday pass without showing the little guys and his Nintendo game some love. To do that, the brand is introducing limited edition Nintendo-themed collectible spoons, a news release said

Cold Stone Creamery will feature three Mario-themed spoons with favorite Marios including Super Mario Bros., Super Mario 64 and Super Mario 3D World + Bowser's Fury games. The red, blue or yellow plastic collectible spoons come with any purchase of Mario's Super Birthday Blast Creation, Mario's Super Star Shake and the Rainbow Road Rally ice cream cake.

"We wanted to do something special for Nintendo fans to make the commemoration of the Super Mario Bros. 35th anniversary extra memorable," Sara Schmillen, vice president of marketing for Cold Stone parent company, Kahala Brands, said in the release. "In addition to offering special edition cups, we have added three Mario-themed collectible spoons that fans can continue to use long after the 35th anniversary."

The spoons are available until Dec. 15 at all of the nearly 1,500 locations of Cold Stone Creamery worldwide. The company is headquartered in Scottsdale, Arizona.