News

Cold Stone's Middle East franchisee recognized for branding efforts

October 20, 2014

Cold Stone Creamery's Master Franchisee for the Middle East region, Apparel FZCO, has been awarded the Superbrands Award for Excellence in Branding for 2014. The award was presented earlier this summer at the annual Tribute Event in Dubai.

According to a news release, the Excellence in Branding award is given to companies that offer consumers "superior brands, products and services."

"Cold Stone Creamery is a brand that fits all of the criteria for this special accolade. The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding," Apparel FZCO chairman Nilesh Ved said in the release.

Apparel FZCO opened the first Cold Stone Creamery in the Middle East region in 2007 at Dubai Festival City, UAE and currently has 44 stores in the GCC.