College student helps KFC launch Triple Dip Strips
October 22, 2007
LOUISVILLE, Ky. — University of Louisville student Will Baumgardner answered an ad in his school newspaper and now stars alongside the KFC Colonel in a marketing effort for KFC's new Triple Dip Strips.
Baumgardner, a Finance major, answered an ad in the Louisville Cardinal because he met KFC's simple requirements: applicants must be named Will (or Bill, William, Wilbur or even Wilma) and they must be up for extreme challenges.
Baumgardner had to wear an "I'm Not Chicken" t-shirt for his scenes and faced challenges from rock climbing and mechanical bull riding to extreme golf ball collecting. Working behind the scenes was the KFC Colonel, who put the product – and Will – to the test.
KFC's Triple Dip Strips include three all-white meat Colonel's Crispy Strips and a choice of three sauces for $2.99.
