Marketing

Consumers flock to change names to 'Subway' in Name Change Challenge

Provided

August 8, 2023

When sandwich chain Subway put out a call to give away free subs to one lucky winner who would legally change their name to Subway in its Name Change Challenge, the public stepped up in a big way. The brand said nearly 10,000 sandwich lovers said "yes" in just 96 hours, according to a press release.

The challenge ran from Aug. 1-4, and the brand plans to name the winner later this month.

The winner will enjoy free sandwiches for life.

Subway operates nearly 37,000 restaurants in more than 100 countries.