Technology

Cookie dough QSR 'scoops' up virtual shop possibilities

Photo: Scooped Cookie Dough Bar

December 17, 2020

The 3-year-old cookie dough-centered QSR, Scooped Cookie Dough Bar, will open 17 locations in California, Nevada, Arizona, Georgia and Florida in January of 2021 through the use of a virtual kitchen model by Los Angeles-based CloudKitchen, a news release said.

"We're absolutely thrilled to be opening so many locations in such a relatively short time," Owner Matt Weber said in the release. "Although 2020 presented a lot of challenges for us, we're moving into 2021 with an extremely hopeful outlook.

"Using CloudKitchens' lower-cost, virtual kitchen model, we've set up in California, Colorado, and throughout the East — all in prime residential areas. Each location is purely focused on delivery and pickup, and they'll all use delivery platforms like UberEats and GrubHub to get our cookie dough to local customers."

Weber said that most Scooped customers already interact online with the brand, so the virtual kitchen locations will build on those connections while allowing it to establish a presence in growth areas without building brick-and-mortar stores.

Founded in 2017, Scooped uses pasteurized eggs and heat-treated flour to ensure the raw cookie dough is safe to eat. Scoops come with all the traditional ice cream shop additions like like sprinkles and chocolate chips, while offering beverages and other items, too.