News

Cousins promotes pork LTOs through Instagram

April 15, 2013

Cousins Subs is adding two pork-inspired subs to its menu: The Memphis Steak and the Cubano.

"The Memphis Steak is our latest sub creation featuring our famous steak paired with our great-tasting pulled pork tenderloin that also captures America's love for BBQ sauce," said Kim Kofler, vice president of operations at Cousins Subs. "We introduced the Cubano for a limited time last year, and we brought it back due to popular demand. It was a huge hit."

The Memphis Steak features pulled pork, steak, cheddar cheese, sliced dill pickles, lettuce and BBQ sauce on Italian bread.

The Cubano features ham, genoa salami, pulled pork, Swiss cheese, mayo, brown mustard, sliced dill pickles, onions and tomatoes on Italian bread.

To promote Cousins Subs pork lineup, guests are encouraged to use the hashtag #gohogwild and upload a picture showing their messy side with food on Instagram for a chance to win a Cousins Subs gift card. The picture can be of themselves, their children or even pets.

"We thought this would be a fun way to encourage our guests to engage with us while promoting our limited-time-only pork subs," said Kyle McCormick, Cousins Subs digital and social media manager. "We're looking forward to sharing some laughs as well."

Read more about LTOs.