News

Cousins Subs calls Johnsonville brat subs 'huge hit'

October 28, 2014

Cousins Subs and Johnsonville Sausage came together in the late summer to offer two limited-time-only subs, the Wisconsin Steak & Brat on Italian bread and the Wisconsin Brat & Bacon on pretzel bread.

Justin McCoy, VP of Marketing at Cousins Subs, called the LTOs a "huge hit."

"This was an exciting opportunity for Cousins to partner with another Wisconsin-based company. The partnership allowed the brands to have some fun with each other, both in store and online," he said in a news release.

Wendy Radder, Johnsonville’s foodservice marketing associate, also called the partnership a success.

"We predicted this partnership would be a success, and it was. It was great to see two iconic Wisconsin food brands come together and see so many customers enjoy these unique and flavorful subs," she said.

To promote the partnership, Cousins invited Facebook fans to take a "What’s Your Game Day Sub" personality quiz that automatically entered them into a sweepstakes to win one of six Johnsonville tailgate packages.

The six winners of the sweepstakes include:

• Elizabeth Klink of Madison
• Henry Herrick of Milwaukee
• Tegra Allen of Milwaukee
• Bonnie Manzek of South Milwaukee
• Robert Loose, Sr. of Pewaukee
• Stephanie Hawley of Kenosha