News

Cousins Subs heats up menu with chipotle

November 7, 2013

It's getting hot in the QSR space as brands from Sonic to Subway are adding some spice to their menus.

Cousins Subs is also embracing the trend, launching two new LTO subs featuring chipotle this week — the chipotle cheese steak and chipotle chicken.

The rollout comes as a new report from market research firm Technomic shows that the demand for spicy food continues to rise: For the first time, a majority of consumers (54 percent) say they prefer hot or spicy sauces, dips or condiments, compared to 48 percent of consumers in 2011 and 46 percent two years earlier.

"Our cheese steaks are always guest favorites, so we created the chipotle cheese steak — a 'kicked up' version for the winter months — something with just enough heat, without being overwhelming," said Justin McCoy, vice president of marketing at Cousins Subs. "The Chipotle Chicken is another new sub that provides a little heat; its jalapenos, pepper jack cheese, chipotle mayo, and jalapeno cheddar bread make sure of that."

• The chipotle cheese steak features steak, cheddar cheese, hot pepper relish, lettuce, onions, tomatoes, and chipotle mayo on jalapeno cheddar bread.
• The chipotle chicken features sliced chicken breast, bacon, pepper jack cheese, jalapenos, lettuce, onions, tomatoes, and chipotle mayo on jalapeno cheddar bread.

The new subs are available in Cousin Subs restaurants now through the end of the year and are being supported through a social media campaign using the hashtag: #HolyJalapeno.

Read more about food and beverage launches.