News

Cousins Subs launches program to spark franchise growth

April 4, 2012

To spark franchise growth, Wisconsin-based Cousins Subs has launched a new Founder's Program that will put nearly $100,000 back into the hands of franchisees who invest in three to five units for the chain.

The Cousins Subs Founder's Program was created to re-direct all franchise fee payments into store marketing, sales-driving initiatives. The Founder's Program is available to those making an initial multi-unit investment in a Cousins Subs franchise in a new market. In turn, Cousins Subs will reinvest all franchise fees -- $25,000 for the first store and $17,500 for each additional store -- into local store marketing for that property.

"This is an aggressive program with a lot of opportunity for those contemplating business ownership and who want to be part of the Cousins Subs new market growth," said Joe Ferguson, vice president of Development. "Rather than take these initial franchise fees to revenue, we will look to reinvest these dollars into new market growth in an effort to capture more market share for our new investors, and to do so as soon as the franchisee opens its locations."

Currently, new Cousins Subs stores invest $10,000 in marketing per store, but those who invest in the Founder's program will receive almost 15 times that over three years. Cousins Subs also will offer a Co-Founder's Program for those investing in three-unit ownership, which will total a $60,000 marketing investment over three years.

Cousins Subs has reduced its franchisee capital requirement from $300K to $200K net worth. The company plans to open at least 15 new stores in 2012.

Read more about franchising and growth.