News

Cousins Subs renews focus on products, growth and marketing

February 21, 2012

Wisconsin-based Cousins Subs is marking its 40th anniversary with new initiatives that focus on its products, franchise growth and marketing investments.

Led by second generation president and COO, Christine Specht, Cousins Subs is enlisting a management team to enhance its family-owned brand.

"We are going 'all in' with our new product initiatives, growth plans and marketing investments in 2012," Specht said. "Our focus is on our product, the quality of our franchisees and a calculated and steady growth effort to ensure we're successful for our owner/operators and our brand in the long term."

Cousins Subs is investing heavily in a variety of in-store marketing assets, which includes the installation of contemporary new menu boards and permanent table tents at each location.

The company also will launch 10 new products this year, including an enhanced cheesesteak line with all steak products featuring 50 percent more meat, a new traditional Philly Cheese Steak, gourmet salads, limited time offerings, the return of its popular seafood sub and a new offering called the Big Daddy.

The company also introduced a new marketing campaign, "Better Bread. Better Subs. Better Day," that will be executed in advertising and public relations plans for both consumer and franchise sales campaigns in 2012.

The company predicts the changes will help grow its same-store sales and facilitate franchise development by 10 percent annually.

Read more about franchising and growth.