Critics slam Burger King's use of poor villagers in ad
December 1, 2008
NYDailyNews.com:Burger King has launched a new, documentary-style ad campaign called "Whopper Virgins," in which remote villagers in poor nations such asThailand,RomaniaandGreenland pick between the Whopper and the Big Mac.
Critics called the use of residents in poor nations where hunger is a common problem outrageous, insulting and insensitive.